How a Professionally Designed, Custom Wix Website Helped Educational Steel Products Grow National Reach and Book Out the Year

Check it out at fieldtowers.com

When Educational Steel Products (ESP)—makers of Field Towers used by schools, bands, and athletic programs nationwide—reached out, they were in a bind. Their aging website had suddenly gone offline, leaving them without a digital storefront and no easy way to communicate with potential customers.

We stepped in right away to restore their online presence. But we didn’t stop there. We helped ESP turn a temporary fix into a long-term growth asset.

Building a Website That Sells (and Scales)

ESP serves schools and organizations across the country. Their towers are built to be strong, reliable, and safe—so their website needed to reflect those same qualities. Our goals were clear:

• Clearly present ESP’s product offering

• Create a fast path from interest to inquiry

• Showcase real installations to build trust

• Empower their internal team to manage the site independently

We delivered a completely custom site with a CMS-powered “Hall of Fame” gallery that lets prospective customers explore past towers by size, use case, and layout. We also built a custom lead form that routes inquiries to the right person on the ESP team—saving time and improving follow-up.

The Results

The impact was immediate. Within the first few weeks of launching, ESP saw a surge in qualified project inquiries. Their calendar filled faster than anticipated—and they gained national visibility through better SEO and a more trustworthy online presence.

Even better? Their internal team can now update content, add new projects, and manage inquiries in-house—without relying on a developer.

Why It Works

This site does more than look professional. It helps ESP:

• Build confidence with schools, bands, and coaches

• Guide buyers through the selection process

• Convert traffic into inquiries that go to the right team member

• Streamline operations for a growing national brand

ESP builds towers. We built them a platform to rise above the competition.

Want a lead-generating website that works as hard as you do?

Let’s talk.