BioStorage Technologies Brand System
Developed a full global brand system for BioStorage Technologies—including brand guidelines, visual identity, web design, and on-site marketing assets—which supported their growth and successful acquisition by Brooks Life Sciences.
BioStorage Technologies, a global biotech company specializing in sample management for pharmaceutical and life sciences clients, needed a cohesive and elevated brand as they scaled internationally. We built a complete brand system including core visual identity, brand guidelines, marketing collateral, facility graphics, website design, and custom photography. Our work helped establish BioStorage as a trusted global partner—reinforcing their value proposition across stakeholders. This strategic branding initiative supported their business development and ultimately their acquisition by Brooks Life Sciences.
Key Insights
Challenge
With growing global operations, BioStorage needed a consistent and credible brand system to unify communications across continents while conveying innovation and trust in the life sciences space.
Result
We delivered a polished, scalable brand system used across all locations and customer touchpoints. Their new website and marketing collateral elevated the company’s presence with pharma clients and facilitated business development internationally.
Early Wins
Immediate brand adoption across global locations, improved engagement from international clients, and stronger investor confidence during acquisition discussions.
