The Rugged Barber Website
The Rugged Barber’s new website combines a stylish online presence with an in-shop loyalty campaign, using QR codes and CRM automation to grow their customer base and drive repeat visits.
The Rugged Barber wanted to stand out in a competitive grooming market and expand their reach beyond word-of-mouth and foot traffic. We built a modern, fast-loading website that reflects their rugged aesthetic and developed a custom loyalty lead-gen tool. In-store customers could scan a QR code and register for the program, which connected to their CRM and sent automated follow-ups. The result is a seamless blend of offline and online strategy that now powers steady growth, brand consistency, and lead capture without additional effort from staff.
Key Insights
Challenge
The business lacked a system to collect and nurture leads and needed a digital presence that matched the quality of their service and brand.
Result
Over 100 customers joined the loyalty program within the first few months of launch. The new website now works 24/7 to attract leads, capture client data, and elevate their brand image.
Early Wins
Rapid adoption of the QR-based loyalty program with strong opt-in rates and CRM engagement. Automation saved the team hours each week, while the new site received praise for its look and usability.
Client Testimonial
“The Quakenbush Team is amazing to work with. They worked with us to expand our existing business and implement new ideas. Quakenbush’s created an incredible brand and website! In arriving at our new logo and site they thought out of the box. This resulted in very cool ideas and products which convey exactly what we were going for. Our site now has great functionality, speed, and is visually stunning. The branding comes through in every detail, from fonts and colors, to video they captured. It’s not easy to combine creativity with functionality, but they do that seamlessly. Very highly recommended, they will ‘knock it out of the park’ for you. They take the time to understand your business needs and will merge fantastic design with performance. They gain an understanding of your vision, expand on that, and bring it to life. Quakenbush’s will exceed your expectations and as a result grow your business.”
Kelly Schuler, The Rugged Barber