UnitedHealthOne Brand Development
Led the creation of the original logo and visual brand identity for UnitedHealthOne—a new consumer-facing insurance brand launched by UnitedHealthcare.
UnitedHealthcare engaged our team to create the visual identity for UnitedHealthOne, a new brand built specifically for the individual health insurance market. Our role was to interpret market research and strategic positioning into a logo and visual system that conveyed trust, accessibility, and national reach. The result was a fresh identity that stood apart from corporate healthcare while maintaining visual credibility and alignment with the parent brand. We created the foundational logo, color palette, typography, and visual guidelines that became the basis for UnitedHealthOne’s national rollout across advertising, digital platforms, and broker materials.
Key Insights
Challenge
Launch a new national consumer brand under the UnitedHealthcare umbrella with a distinct yet complementary identity—built to appeal to individuals shopping for private health insurance.
Result
The UnitedHealthOne logo and visual identity launched successfully and became the recognizable face of UnitedHealthcare’s consumer insurance products nationwide. Our design was used across all major communications, enabling a consistent and professional rollout at scale.
Early Wins
The new identity was rapidly deployed across national campaigns and helped position UnitedHealthOne as a leading name in the individual insurance market. Brokers and consumers alike responded positively to the clean, trustworthy look.
